Understand the Difference Between an Email Account and an Email Marketing Account
Many authors and small business owners mix up their regular email account with their email marketing platform. Your email account is for one-to-one communication, while your email marketing account is for reaching many people at once. Understanding how they work together helps you stay organized, professional, and connected with your audience.
Why Authors Should Use a Custom Email Address
A free Gmail or Yahoo address might work for casual use, but serious authors need an email that reflects their brand. Learn why a custom domain email is the way to go.
Website Policies for Authors and Small Businesses
An introduction to three key website policies: the Privacy Policy, Cookie Consent Form, and Terms of Service. You’ll learn what each means, why it matters, and how it might apply to your site.
I’ll also share a few tools that can help you create and manage these policies with less stress and more confidence.
How to get a domain for your author website
The first step of setting up a writer’s platform is to acquire a domain for your website. Learn how to do that and points to consider as you choose your domain.
My common web marketing advice for writers just getting started
I have been a digital marketer for over 20 years. At the UW-Madison Division of Continuing Studies, I helped dozens of individual program coordinators market hundreds of enrichment classes that empowered thousands of students. I loved it. Now, as owner of Dandelion...