News, Advice, Updates & Resources
to help you thrive online.
Especially for writers and authors
Questions to consider before you launch your writer’s platform
Before you launch your writer’s platform, consider these important questions.
Understanding Reader Magnets and Freebies
Reader magnets, lead magnets, and freebies are all ways to encourage people to join your email list. This article provides an overview of how they work and how authors and small businesses can use them to grow their subscriber lists.
It’s Never Too Soon to Start Collecting Email Subscribers
Every time someone visits your website or expresses interest in your work, you have a chance to stay connected. If they leave without subscribing, that opportunity may be gone for good. Learn why it’s worth building your email list now—even if you’re not ready to send a newsletter yet.
Understanding Email Automations: A Simple Introduction
Learn what email automations are, how they work, and why they help authors and small businesses make the most of their email subscriber list.
Planning Your Author Website: Practical Decisions to Make Early
Before anything can be built, there are a handful of small but important decisions to make so that you have everything you need to build your platform without losing momentum. The questions below are meant to help you gather details and make intentional choices...
Understand the Difference Between an Email Account and an Email Marketing Account
Many authors and small business owners mix up their regular email account with their email marketing platform. Your email account is for one-to-one communication, while your email marketing account is for reaching many people at once. Understanding how they work together helps you stay organized, professional, and connected with your audience.
Why Authors Should Use a Custom Email Address
A free Gmail or Yahoo address might work for casual use, but serious authors need an email that reflects their brand. Learn why a custom domain email is the way to go.
Website Policies for Authors and Small Businesses
An introduction to three key website policies: the Privacy Policy, Cookie Consent Form, and Terms of Service. You’ll learn what each means, why it matters, and how it might apply to your site.
I’ll also share a few tools that can help you create and manage these policies with less stress and more confidence.
How to get a domain for your author website
The first step of setting up a writer’s platform is to acquire a domain for your website. Learn how to do that and points to consider as you choose your domain.